Shannon Ryan is president, DTC and Disney Entertainment Television
Marketing. She leads all global marketing and publicity strategies for
Disney+ and Hulu, as well as Disney’s portfolio of iconic brands and
studios, including ABC Entertainment, ABC News, Disney Kids & Family,
Freeform, Hulu Originals, National Geographic, Onyx Collective, 20th
Television and 20th Television Animation. Ryan oversees a team that
oversees creative, social, digital, publicity, experiential, events,
awards, talent relations, media buying, strategy and partnerships,
supporting a portfolio of more than 220 series, specials and live
events.

With a holistic view of Disney’s television content ecosystem, Ryan
is responsible for driving visibility and growth across the
company’s powerhouse platforms. From global franchises to breakout
originals, campaigns under her purview include “Abbott
Elementary,” “Only Murders in the Building,” “Grey’s
Anatomy,” “High Potential,” “Paradise,” “The
Kardashians,” “Bluey,” “Percy Jackson and the Olympians,”
“Jimmy Kimmel Live,” “The Secret Lives of Mormon Wives,”
“9-1-1,” “Dancing with the Stars,” “The Handmaid’s
Tale,” “The Oscars®” and “Tell Me Lies,” among many others.

Ryan is also responsible for Disney Entertainment’s first companion
video podcast slate — a first-of-its-kind content extension designed
to create always-on engagement and deepen fandom. With over 56 hours
of podcast content launched, inclusive of hit series “Only Murders
in the Building,” “Dancing with the Stars,” “Paradise,” and
Hulu’s unscripted brand “Get Real,” the inaugural podcasts
amassed 427 million+ short-form clip views and over 40 million listens
and views across all platforms.

This year, she and her team helped garner 293 Emmy® Award nominations
across daytime, primetime, news and documentary, and children and
family categories, with 32 wins thus far. Under Ryan’s leadership,
ABC claimed five of the top six broadcast entertainment series among
Adults 18-49 during the recent season, including the No. 1 drama
(“High Potential”), No. 1 comedy (“Abbott Elementary”) and No.
1 alternative series (“Dancing with the Stars”). Additionally, ABC
News’ “World News Tonight with David Muir” and “Good Morning
America” remain America’s most-watched evening and morning news
programs, respectively. Last year, Disney+ and Hulu were home to seven
of the top 10 most-watched streaming series, while “Bluey”
remained the most-streamed show in the U.S. for the second consecutive
year.

In 2025, Ryan received her first Emmy nomination for “Only Murders
in the Building: Unlocking the Mystery” and became a member of the
Academy of Motion Picture Arts and Sciences. She was named one of The
Hollywood Reporter’s Top Marketers of 2025, was a recipient of
Adweek’s inaugural Visionary Award, and was recognized in
Variety’s Women’s Impact Report. Additionally, she was honored as
a Communications Champion by the Saban Community Clinic for her
leadership in marketing and impact on the entertainment industry. Her
team has also been recognized across the industry’s top marketing
and PR awards programs in 2025, earning ADWEEK’s Team Visionary
Award, GEMA’s Creative Marketing Team of the Year honor and Brand of
the Year recognition at the Clio Awards — with 154 wins overall.

In 2024, she was named to the Adweek 50 and honored by Variety with
its inaugural Entertainment Marketing Icon Award. She has previously
been lauded as an Adweek Brand Genius, Digiday’s Leader of the Year
and one of Forbes’ Most Entrepreneurial CMOs and recognized for her
leadership in Cablefax’s Most Powerful Women and Multichannel
News’ Wonder Women of Los Angeles.

Ryan joined The Walt Disney Company after serving as the chief
marketing officer of the Fox Television Group, a post she had held
since 2015. In that role, Ryan oversaw all creative, media, social,
digital and affiliate marketing, as well as strategy, brand
partnerships, publicity, corporate communications, creative services
and talent relations. During her tenure at FOX, the network’s
multiplatform viewership grew by +19%, and she oversaw campaigns for
many hit series, including “24,” “9-1-1,” “Brooklyn
Nine-Nine,” “Empire,” “Glee,” “House,” “Last Man on
Earth,” “The Masked Singer,” “The Mindy Project” and “New
Girl.”
